News

LA as Subject

Event with 2014 Pulitzer Prize Winner for Biography

Sat, 06/04/2016
Content Join the Allendale Branch Library as it hosts “An Afternoon with Megan Marshall” on Saturday, May 30, 2015, at 2:00 p.m.  A graduate of Pasadena’s Allendale Elementary and Blair High School (1971), Marshall returns to her hometown for a discussion, reading, and book signing at the Allendale Branch Library, 1130 S.…
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LA as Subject

USC Libraries awarded grant for residency program

Sat, 06/04/2016
Content The Institute for Museum and Library Services (IMLS) has awarded the USC Libraries and the L.A. as Subject research alliance a grant to develop a residency program that will support archival education. The grant is part of the IMLS Laura Bush 21st-Century Librarian program, which funds training of early career…
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LA as Subject

Archives Bazaar 25 days away!

Sat, 06/04/2016
Content Meet the UCLA Ethnomusicology Archive at the 10th Annual Archives Bazaar. Established in 1961, the UCLA Ethnomusicology Archive is a world-renowned research archive dedicated to the study of musical traditions from around the globe.  The Archive has a substantial collection of audiovisual materials relating to…
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LA as Subject

This Giant Searchlight Once Scanned L.A. From the Mountains Above

Sat, 06/04/2016
Content As twilight faded over Pasadena on September 9, 1894, an artificial sun flickered to life for the first time. High above town in the San Gabriel Mountains stood a wonder of the new electric age: a 60-inch General Electric searchlight, by many accounts the largest in the world. This massive projector first dazzled…
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LA as Subject

How 'Golden Apples'—Oranges, That Is—Sold the Golden State

Sat, 06/04/2016
Content Call it an early version of viral marketing. Promoters of two products -- a fruit and the region that grew it -- created hundreds of images of oranges, orange trees, and orange groves during the reign of Southern California's Orange Empire. They then leveraged the social network of the time -- the mail -- to broadcast…
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LA as Subject

Ernie Marquez 2014 Avery Clayton Spirit Award Winner

Sat, 06/04/2016
Content In this land of newcomers and transplants, Ernest Marquez can trace his California lineage back further than most. Born in 1924 on land that the Mexican government granted to his great-grandparents in 1839, Marquez has devoted much of his life to documenting a family history that began in 1771, when his…
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LA as Subject

Los Angeles County Metropolitan Transportation Authority (“Metro”) wins an Emmy!

Sat, 06/04/2016
Content It was announced on Saturday, July 26 that the Los Angeles County Metropolitan Transportation Authority (“Metro”) won an Emmy in the public programming category for the Metro Motion show on Union Station’s 75th Anniversary.  The 30-minute episode aired just prior to the Union Station anniversary celebration on May…
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LA as Subject

Archives Bazaar 30 days away!

Sat, 06/04/2016
Content In just one month's time, over 70 exhibitors will fill the halls of the USC Doheny Library to celebrate and showcase the artifacts, images, and primary sources that tell the history of Los Angeles. Click here to learn more about the 10th Annual Los Angeles Archives Bazaar.
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LA as Subject

Was Western Avenue Originally L.A.'s Western Boundary?

Sat, 06/04/2016
Content It seems logical enough -- Western Avenue, as the oft-repeated explanation goes, is so named because it once formed Los Angeles' western boundary. But is there any truth to this just-so story? Some streets did once mark L.A.'s western city limit. Most notably, West Boulevard's name dates to 1915, when the city's…
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LA as Subject

When Anaheim's Flying-Saucer Arena Touched Down Near Disneyland

Sat, 06/04/2016
Content Had one of Tomorrowland's flying saucers gone missing? When the Anaheim Convention Center's arena opened in the summer of 1967, it looked as if a spacecraft from another world had touched down directly opposite Katella Avenue from Disneyland. Designed by Los Angeles-based architects Adrian Wilson and Associates, the…
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LA as Subject

New book by LAAS Executive Commitee member David Boulé!

Sat, 06/04/2016
Content Cloaked in mystery and until modern times available only to the elite, the orange has been known as the fruit of the gods, the food of emperors, a token of gratitude, and the symbol of health, wealth, and love. The dream of California since its discovery by Europeans has been that it is a place of plenty, of potential,…
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LA as Subject

CSU Fullerton—University Archives & Special Collections

Sat, 06/04/2016
Content Created in 1967, the CSUF University Archives and Special Collections (UA&SC) section preserves and provides access to sixty-six special collections, including the institutional history of California State University, Fullerton. These special materials form a very important augmentation to the general holdings of…
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LA as Subject

LA as Subject awarded Cal Humanities grant

Sat, 06/04/2016
Content Earlier this year, LA as Subject was announced as one of the 17 recipients of the Cal Humanities Community Stories grant. Community Stories (formerly the California Story Fund) gives expression to the extraordinary variety of histories and experiences of California’s places and people. The grant project, Monomania LA,…
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LA as Subject

When Oxnard Beach Became 'Hollywood-by-the-Sea'

Sat, 06/04/2016
Content Never mind that Tinseltown was five or even fifty miles away. By the mid-1920s, the Hollywood brand was so strong that communities across Southern California were affixing it to their names. Toluca became North Hollywood. Sherman became West Hollywood. And in distant Ventura County, Oxnard Beach…
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